Urban Studio has created a synergy between the "Global" and the "Local" at the Crest Hotel . It is an attempt to create a unique brand of design that represents the seamless collusion of ancient Indian aesthetics with the dynamism of global design , all facilitated by contemporary materiality.
The HOTEL CREST is a design hotel. This means that it belongs to the genre of what we Architects would call the “Experience Economy “.The starting point of the design discussion was to discover and define a set of aesthetic features that are intrinsic to Chennai and its cultural landscape.
Sculptural form, decorative patterns, the bare sanctuary spaces of the temples, the sartorial ease and drape of the Tamilian dress, graphic temple art and an innate sense of colour celebrate design as a craft and philosophical outcome.